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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in the Netherlands who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

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There are two main groups of smoking alternatives: heated tobacco, or “heat-not-burn” products, and e-cigarettes.
  • Heated Tobacco Products as a Smoking Alternative:
    Heated tobacco, or “heat-not-burn” devices are smoke-free alternatives. Heated tobacco devices utilize real tobacco that is specially processed, and formed into sticks. The tobacco sticks are then inserted into the device, where innovative technologies heat the tobacco to specific temperatures, but never high enough to cause the tobacco to burn. As with e-cigarettes, there is also no smoke produced with heated tobacco. Some heat-not-burn devices utilize an external heating source, meaning the tobacco stick is heated all the way around, from the outside. In this instance, the tobacco is not heated first; rather, the paper around the tobacco stick is heated first. This may impact the taste. Other heat-not-burn devices, such as IQOS, contain a ceramic blade with gold and platinum. A HEETS tobacco stick is inserted directly onto the blade, and the blade heats the tobacco directly from the core. This allows the tobacco to be heated first, before the paper, which delivers a consistent taste & experience.
  • E-Cigarettes are an Alternative to Smoking:
    E-cigarettes are another kind of smoking alternative, but it does not utilize real tobacco. They are electronic products that heat and vaporize e-liquids in a wide range of low temperatures. Most utilize a system called “wick & coil”, where the wick draws the e-liquid, which contains flavors and nicotine, onto a coil element to heat it and create a vapor. The vapor is drawn from the device through a mouthpiece. There is no smoke.
    E-cigarettes are also sometimes called “vapes” or “vaping systems”. Some of these have an open tank system that is fully customizable. Other e-cigarettes have closed vaping systems, where they are either single-use, rechargeable, or contain cartridges.
The main difference between alternatives like e-cigarettes or heated tobacco and smoking cigarettes lies in exactly what makes the alternatives “smoke-free”: it is due to a lack of combustion – or burning of the tobacco.

Cigarettes must be lit to be smoked, and lighting a cigarette causes combustion. The lit end of cigarettes can reach high temperatures causing the tobacco to burn, and it is known that the majority of harmful chemicals in cigarette smoke comes from this combustion.

On the other hand, smoke-free alternatives like e-cigarettes and heated tobacco eliminate combustion all together. With e-cigarettes, there is no tobacco involved, and therefore, no burning. With heated tobacco products, the tobacco sticks used in these devices are heated to specific temperatures without burning it. As a result, no smoke is produced, only a tobacco vapor.
Nicotine is a substance that occurs naturally in tobacco plants, as well as in fruits and vegetables, such as tomatoes, eggplants, green peppers and potatoes. Many believe that nicotine is the primary cause of smoking-related diseases. Although nicotine is addictive, studies and public health authorities have confirmed that it is not the case; rather, the primary cause of smoking-related diseases (such as cancers and heart disease) comes from the toxins and carcinogens present in cigarette smoke.

When a cigarette is lit, the tip of it burns-or, combusts – at high temperatures, which causes a chemical reaction to occur. Combustion produces over 6,000 chemicals, and many of them are causing smoking-related diseases. This means that nicotine, while addictive, is not the primary cause of smoking-related diseases – it is combustion that causes them.

While the best course of action is to quit smoking all together, if an adult smoker doesn’t quit and is looking for an alternative for cigarettes, it is worth it to consider an option that eliminates combustion. What this means is that it is possible to find a replacement for cigarettes that can offer a tobacco and/or nicotine experience, but without the combustion and cigarette smoke.
The idea of heating tobacco instead of burning it has been around for some time. After years of research and development at Philip Morris International (PMI), it finally came to life, offering our innovative alternative to traditional cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

A cigarette has to be lit in order to be smoked. It burns the tip of the cigarette at high temperatures while taking puffs. It is the action of burning that releases most of the harmful and potentially harmful chemicals into the smoke that is inhaled by a smoker.

On the contrary, PMI’s heat-not-burn device IQOS heats up processed tobacco at much lower temperatures, releasing tobacco flavour with no fire, no ash, and no smoke. By heating instead of burning the tobacco, the IQOS tobacco heating system doesn’t create smoke.
All IQOS heat-not-burn devices work in the same way: first, insert the HEETS stick into the holder. Next, push a button to turn on the heater and then draw on the heated tobacco stick. Once the HEETS stick is finished, simply remove it from the holder and dispose of it in an environmental friendly way.
The specially designed tobacco sticks for heating used exclusively with IQOS devices are called HEETS. Carefully crafted for IQOS legal age users’ experience.

HEETS offer a range of taste experiences from deep to refined, including tobacco with menthol and new aromatic blends to suit every taste palate.

HEETS are not risk-free and are addictive.
At Philip Morris International, we want to provide over a billion adult smokers all over the world who do not quit smoking with smoke-free alternatives. That is how IQOS, our heated tobacco system, got started.

The first IQOS devices date back to 2014. It was launched in Japan and Italy. Gradually, IQOS rolled out to other countries and is available now in 61 countries.

However, the history of IQOS dates back to 2008, when Philip Morris International first started working towards providing alternatives for smoking. Our commitment is the result of many years of careful deliberation, backed up by a substantial research and development program.
The most harmful components in cigarette smoke are the result of the combustion of tobacco. However, IQOS is not risk free and contains nicotine which makes it addictive. If you are concerned about the health effects of smoking, the best option is to give up smoking and nicotine completely.
IQOS is not a means to help you quit smoking. If you are concerned about the health effects of smoking, the best option is to quit smoking completely.
IQOS is a better alternative for adult smokers who would otherwise continue to smoke. IQOS produces no smoke, no ash and less smell. IQOS was developed by Philip Morris International and is intended for adult smokers only.
IQOS uses an innovative heating system that heats tobacco sticks (HEETS) on a much lower temperature compared to the burning of the lit of a cigarette. This releases nicotine vapor without burning the tobacco.
Yes, IQOS is addictive because it releases nicotine. Nicotine is naturally present in the tobacco used in tobacco sticks. IQOS is for adult smokers only.
In a classic cigarette, tobacco is burned at high temperatures. This combustion process produces ash and cigarette smoke. IQOS heats tobacco at a lower temperature, which prevents the tobacco from burning.
IQOS does not vaporize liquid containing nicotine. IQOS contains real tobacco.
IQOS generates an aerosol (vapor) through a new technology that heats tobacco instead of burning it.
IQOS heated tobacco devices and e-cigarettes are both smoke-free alternatives to cigarettes for adults who would otherwise continue to smoke or use other nicotine products.

Both are electronic devices, and do not generate smoke like cigarettes. Here are all the important differences between IQOS vs vape:

1. Technology.
IQOS is part of a category of products called heated tobacco. These products utilize innovative tobacco heating systems to heat tobacco instead of burning it. In comparison, vapes – also called e-cigarettes - work by heating and then vaporizing e-liquid, or vaping liquid.

2. Tobacco.
IQOS utilizes tobacco made of real tobacco leaf that are harvested, and then specially prepared and compressed into tobacco sticks, called HEETS. The precise heating of these tobacco sticks works to deliver tobacco flavor, and at the same time, does not burn tobacco. HEETS are not risk free. They are addictive and contain nicotine because it is naturally occurring in tobacco. On the other hand, vapes do not utilize real tobacco; instead, they utilize a vaping liquid available in a variety of flavors at vape shops. Vaping liquids come with or without nicotine.
For all other questions about IQOS, you can consult the various topics in our FAQ. Is your question not answered here? Contact us and we'll make sure your question is answered quickly!

Contact our IQOS Care Team via any of the channels below, who will support you in finding the most suitable solution.

Live Support: Chat with us
Facebook Support: IQOS Support Nederland
Twitter Support: @iqos_support_nl
Call Us Free: 0800 9900000 - Everyday from 10AM to 7PM.
This product is not risk free and provides nicotine, which is addictive. Only for use by adults.