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This website contains information about our smoke-free products and we need your age to make sure that you are an adult in the Netherlands who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

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IQOS – Heated Tobacco

No smoke, no ash, less smell

With cigarettes, tobacco is burnt, producing smoke. With IQOS, tobacco sticks are heated by an electronic device, releasing a nicotine vapour that provides the real taste of tobacco, but without the process of combustion. Since no combustion occurs, ash or fire are no longer an issue.

Why IQOS is different

IQOS devices for heating tobacco are an alternative to smoking that have helped millions of adult smokers to leave smoking behind. Unlike vaping, heated tobacco devices heat real tobacco instead of an e-liquid. This delivers the familiarity and taste satisfaction of the smoking ritual but without smoke, ash or lingering smell.

The composition of the vapour released from IQOS differs and does not smell like the smoke of cigarettes. The smell does not linger on your hands, clothes or in your car. Furthermore, your fingers, furniture and curtains no longer become discoloured.

Like e-cigarettes, heating tobacco is not risk free. In addition, tobacco naturally contains nicotine, which is addictive. IQOS is therefore intended exclusively for adult smokers or those who use products containing nicotine, such as e-cigarettes.

Our heating technology

With traditional cigarettes, the tobacco is burnt, producing smoke. With a Heat-not-Burn system, tobacco is heated by an electronic device. Heating tobacco releases nicotine and aroma components, without the combustion of tobacco. IQOS uses dedicated HeatControl™ technology, preserving the real taste of tobacco by not burning it.

Tobacco sticks are available under the brand name HEETS and can only be used with IQOS.

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.