IQOS: Heating tobacco: how does it work?
Alternatives to cigarettes are characterised by the fact that no combustion occurs. In most e-cigarettes, a liquid is heated that gives off a vapour which may or may not contain nicotine. IQOS does not heat a liquid. It heats tobacco sticks (HEETS). This releases a vapour that tastes of tobacco.
IQOS heats HEETS tobacco sticks without burning. The most harmful substances in cigarette smoke are due to burning.
No ash, less smell
As no burning occurs, ash or fire are no longer an issue. This means that IQOS falls into the category of Heat-not-Burn products; heating tobacco without burning it.
Therefore, the composition of the vapour released from IQOS differs from that of smoke and no longer smells like cigarettes. The smell does not linger on your hands, in your clothes or in your car. Furthermore, your fingers, furniture and curtains no longer become discoloured.
The sensation of smoking with the benefits of vaping
In terms of the experience, heating tobacco is very similar to smoking. This is because tobacco sticks, just like traditional cigarettes, consist of a filter and real tobacco. Tobacco sticks are available in a number of tobacco and menthol variants of differing intensity. The use of real tobacco ensures an authentic taste.
Just like e-cigarettes, heating tobacco is not risk free. In addition, tobacco naturally contains nicotine, which is addictive. IQOS is therefore intended exclusively for adult smokers or those who use products containing nicotine, such as e-cigarettes.
Heat-not-Burn: Because heating is better than burning
This is the principle behind IQOS.
With traditional cigarettes, the tobacco is burnt, producing smoke. With a Heat-not-Burn system, tobacco sticks are heated by an electronic device, giving off a vapour that tastes of tobacco. This releases nicotine and aroma components, but not the combustion products.
The most harmful substances in cigarette smoke are produced by burning tobacco. So heating tobacco is a better choice than burning tobacco.
IQOS is currently the only product on the Dutch market that heats tobacco. To achieve this, IQOS uses dedicated HeatControl™ technology.
Tobacco sticks are available under the brand name HEETS and can only be used with IQOS. Tobacco naturally contains nicotine, which is addictive. HEETS and IQOS are therefore intended exclusively for adult smokers or those who use products containing nicotine, such as e-cigarettes.
IQOS and HEETS were developed by Philip Morris International based on 20 years of scientific research.