IQOS is our innovative alternative to traditional smoking.

Choosing to heat tobacco, rather than burn it, is what sets us apart from traditional cigarettes. Through heating tobacco we are able to release the true taste of real tobacco.

About us

IQOS belongs to Philip Morris International (PMI), one of the world’s leading tobacco companies. Premium tobacco is what we do best – six of the top 15 international brands in the world sit within our portfolio.

We found the best scientists, invested over 3 billion dollars and spent almost 10 years to perfect the IQOS design, science and technology that you know today. There are already over 5 million IQOS users worldwide, each having successfully switched to IQOS.

How IQOS works

State of the art technology and pioneering science is the backbone of IQOS. Through IQOS HeatControl™ Technology we are able to heat tobacco up to 350°C, without burning it. The result? The true taste of tobacco with no cigarette smoke smell.

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Our IQOS family

new IQOS 3

We want IQOS to fit you, your habits and your lifestyle. That’s why you’ll find different models within our range – the IQOS 2.4 Plus, IQOS 3 and IQOS 3 Multi. To get started, browse the widest range of accessories available.



IQOS 3 Multi is an integrated pocket-size solution. A compact, all-in-one solution that enables you to have 10 back-to-back experiences before needing to recharge. It’s perfect for when you’re on the move.


IQOS 2.4 Plus

The IQOS 2.4 Plus and IQOS 3 are both a three-part system; with a holder, pocket charger and a HEETS™ tobacco stick. Once you done, place your holder back in the pocket charger and a few minutes later you holder will be fully charged again.




Our HEETS™ tobacco sticks are specially designed for IQOS. Created with only the highest quality tobacco leaves to ensure a consistent and satisfying taste experience. There are a wide range of flavours to choose from.

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IQOS product features

Changing the traditional smoking experience for the better is our priority. Enjoy real tobacco without fire, ash and cigarette smoke smell.

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Dit product is niet risicovrij en is verslavend. Alleen voor volwassen rokers.
Deze website bevat informatie over over rookvrije producten en is bestemd voor volwassen rokers die anders zouden blijven roken of andere nicotineproducten zouden gebruiken. De rookvrije producten van PMI zijn geen alternatief voor het stoppen met roken en zijn niet ontworpen als stopmiddel.
Ben je ouder dan 18 jaar en roker of gebruiker van andere nicotine producten?
Deze site is gereserveerd voor rokers ouder dan 18 jaar.