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What is IQOS?
IQOS offers adult smokers something other than cigarettes. We distinguish ourselves because our products heat the tobacco instead of burning it. That's why our smoke-free products are a better alternative for adult smokers than continuing to smoke.

Heated Tobacco
IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

Real alternatives.
With real Tobacco.
Compare the similarities and differences

