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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in the Netherlands who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.

It's not burning,
It's heating tobacco

Smoke-free, no ash, less smell

Shop IQOS & HEETS

Missing pictures on our website?

We would love to show you pictures of our products, but the tobacco legislation does not allow us to do so. But don’t worry, we’re here to answer any of your questions.

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Learn more instore

Our IQOS stores have IQOS experts present to answer all your questions and get you started.

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What is IQOS?

IQOS offers adult smokers something other than cigarettes. We distinguish ourselves because our products heat the tobacco instead of burning it. That’s why our smoke-free products are a better alternative for adult smokers than continuing to smoke.

Learn more about IQOS

Real alternatives.
With real Tobacco.

Compare the similarities and differences.

Heated tobacco

Heats real tobacco

Tobacco leaves naturally contain nicotine

Used with tobacco sticks

Experience and ritual similar to cigarettes

Vaping

Heats liquid

Nicotine added to liquid

Available as pods or e-liquids

Large choice of flavors

This product is not risk free and provides nicotine, which is addictive. Only for use by adults.