What is IQOS?

IQOS offers adult smokers something other than cigarettes. We distinguish ourselves because our products heat the tobacco instead of burning it. That's why our smoke-free products are a better alternative for adult smokers than continuing to smoke.


Heated Tobacco

IQOS heats tobacco instead of burning it, making IQOS and HEETS the perfect combination to enjoy the real taste of tobacco without the smoke.

Learn more about IQOS


Real alternatives.
With real Tobacco.

Compare the similarities and differences

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This product is not risk free and provides nicotine, which is addictive. Only for use by adults.
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This website is intended only for users of nicotine or tobacco products who are over 18.

We Care

This website contains information about our smoke-free products and we need your age to make sure that you are an adult in the Netherlands who would otherwise continue to smoke or use nicotine products. Our nicotine and tobacco products are not an alternative to quitting and are not designed as cessation aids. They are not risk free. They contain nicotine, which is addictive. Only for use by adults. Please visit the Important Information page of this website for further risk information.