We Care

This website contains information about Philip Morris International smoke-free products, which are exclusively for adults in Netherlands who would otherwise continue to smoke or use other nicotine products. Smoke-free products are not an alternative to quitting and are not designed as cessation aids. Smoke-free products are not risk free and provide nicotine, which is addictive. Please visit the Important Information page for additional risk information.

Your very own personal coach

A helping hand in getting to know IQOS.

A little help to get you started

Discover the difference we can make as you switch from cigarettes to IQOS. From sharing tips to help you get started with your new device and your HEETS, to being on hand to answer your questions, we are here to guide you and help you take the next step on your switching journey.

Ready to make the switch?

Remember you won’t be alone. The IQOS coach will be in touch to help you get started. All it takes is a click.